Whitelisting Ads Vs. Scorched Earth: What's The Best Approach?
By some accounts, there are more than 200 variants of ad-blocking solutions, many of which utilize whitelisting that allows certain ads through when they adhere to specific rules. While an ad blocker that doesn’t block all ads may sound like an oxymoron, I argue that whitelisting may be critical for the long-term sustainability of ad-supported services.
Beyond Email Delivery: The Need to Focus on the User Experience Is Key To Winning
Marketers often talk about the end-to-end customer experience, but when it comes to privacy, security and usability their efforts appear muted. Email marketers have done an excellent job on deliverability and user engagement. What is striking is it appears they have taken their eyes off the ball once the email is opened.