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Strategic
business plan development.
Product positioning & pricing including feature definition, defining portfolio
value-proposition.
Ecosystem,
segmentation and partner mapping focusing on customer lifecycle revenue
analysis.
Development of strategic communications
and PR supporting thought leadership and global marketplace objectives.
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Channel, partner &
distribution strategies.
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Market intelligence, competitive and comparative product analysis.
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"Generational and life-stage marketing" and research, focusing on
active adults, boomers and seniors.
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Graphic design,
corporate identity & graphic standards
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Design
Guidelines for Users of All Ages.
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